Events @ Brierley

Shaping the Future of Customer Engagement 

SAVE THE DATE

Tuesday, December 1, 2026
5:00–7:00 p.m.
James M. Collins Executive Education Center

Join the Brierley Institute at SMU Cox for its signature event exploring the ideas, innovations, and market forces shaping customer engagement and loyalty. Hosted by Hal Brierley, Chairman and CEO of The Brierley Group, LLC, Institute benefactor, and Executive in Residence, the program will feature an expert panel moderated by Professor Venky Shankar, Harold M. Brierley Endowed Professor, Chair of the Marketing Department, and Academic Director of the Brierley Institute.

SMU Cox alumni are especially encouraged to attend, alongside leaders from the Dallas business community and students across disciplines whose careers will help shape the future of the industry.

Schedule

  • 5:00 p.m. – Networking reception
  • 5:30–6:30 p.m. – Panel discussion
  • 6:30–7:00 p.m. – Closing networking reception

Complete the form below for registration information and event updates.

 

Past Brierley Events

  • Customer Engagement -- From Conception to Industry Leadership

    October 25, 2017

    Our launch event, discussing the evolution of the American Airlines AAdvantage program and its importance to the world's largest airline.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Robert Crandall
    Former Chief Executive Officer
    American Airlines

    Doug Parker
    Chief Executive Officer
    American Airlines

  • Customer Engagement in a World of Disruption

    November 6, 2018

    Featuring Panelists: 

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Adam Aron
    Chief Executive Officer
    AMC Theatres

    Frank Hamlin
    Chief Marketing Officer
    Game Stop

    Ziporrah Allen
    Chief Marketing Officer
    Pizza Hut



    See the full recap >

  • CE + CX = A Winning Formula

    October 30, 2019

    Featuring thought leaders of leading retail organizations for a discussion on the intersection of Customer Engagement and Customer Experience.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Darshan Gad
    Vice President, Marketing
    Neiman Marcus

    Frank Hamlin
    Exec. Vice President and Chief Customer Officer
    Game Stop

    Sherif Mityas
    Chief Experience Officer
    TGI Fridays

  • Customer Engagement Post-Pandemic

    November 10, 2021

    Featuring executives of three consumer-based organizations to discuss the business impact of consumer behavior changes brought on by the pandemic.

    Featuring Panelists:

    Hal Brierley
    Executive in Residence
    Brierley Institute for Customer Engagement

    Thaddeus Arroyo
    Chief Executive Officer
    AT&T Consumer

    Kurt Stache
    Senior Vice President, Marketing, Sales & Loyalty
    American Airlines

    Geoff Cottrill
    Chief Marketing Officer
    Topgolf